Adding YouTube and Vimeo videos to Surveys

Showing video is becoming an increasingly important part of all content on the Web – including in Web Surveys. Major providers of video hosting such as YouTube and Vimeo make it easy to publish videos online for minimal or no cost. Web Survey Creator makes integrating videos from these sites very easy – all you need is to select the code of the video you wish to present to survey respondents, and optionally set how you want the video to show.

A great video solution for Market Researchers...

If you are creating advanced surveys like Market Research Surveys, Web Survey Creator integrates with Vimeo videos to provide added functionality. For example, you can choose to disable the Next button on a page until a respondent has fully watched the video presented. This ensures that everyone who continues in the survey will have seen the full video and not simply skipped over it. You can even limit the number of times a person can view a video.

YouTube videos are often accessed by clicking on a link. For example, our sample video can be accessed from the following link:

//www.youtube.com/watch?v=B9nqnzm-mGI

YouTube videos can also be accessed by “embedding” them in a Web page. This is neater for your audience, but requires some coding knowledge to achieve. Fortunately, Web Survey Creator doesn’t require any of this complexity. The steps to adding a YouTube video to your WSC survey are as follows:

All surveys created in Web Survey Creator can be viewed on a desktop computer, a tablet (such as an iPad) or a Smartphone (such as an iPhone). There is therefore an option to show different videos for each device, simply by entering different Video IDs for each of the devices.

YouTube is a great solution for hosting videos, so the first question you may ask is “why does there need to be another embedded video option in Web Survey Creator?” For many users, the answer is that there isn’t any need. This is why the YouTube option is provided for all levels of Web Survey Creator account – including Free accounts.

For Market Research Surveys, however, Vimeo provides some higher end features that make it a preferred solution. For example, Vimeo provides more control on what features are turned on or off for a video, and more control over what is seen once the video has finished playing. Market Researchers often want to show private videos (for a new ad campaign, for example) that they do not want to make publicly available. They also want to avoid random “related” videos to show at the end of the video – they may instead want to show a particular message, for example.

For a full understanding of the differences between the video services, see the related sites.

Setting up Vimeo works in a similar manner to setting up a YouTube Video, with a couple of subtle differences:

All surveys created in Web Survey Creator can be viewed on a desktop computer, a tablet (such as an iPad) or a Smartphone (such as an iPhone). There is therefore an option to show different videos for each device, simply by entering different Video IDs for each of the devices.

You will notice that there are more advanced settings available for Vimeo than there were for YouTube. In particular, you can indicate that the video must be fully viewed before a respondent is allowed to continue, which is great for ensuring the video is actually watched.